Closed opportunities
40
28 won and 12 lost.
Free sales performance tool
Free Sales Win Rate Calculator
A sales win rate calculator measures the percentage of closed opportunities your team won. Enter won and lost deals to calculate the rate, compare it with an internal target, and see the minimum additional wins needed.
No signupPrivate in your browserLive target scenarioCopy-ready summary
Sales inputs
Measure closed-opportunity performance
Live result
70% sales win rate
Current70%
Target75%
Loss rate
30%
Losses divided by total closed opportunities.
Gap to target
5 pts
93.33% of the target rate reached.
Additional wins needed
8
Assumes consecutive wins and no additional losses.
Target scenario
8 consecutive additional wins
75% projected win rate after the modeled wins. Your 18 open opportunities cover 100% of that count.
If every open deal wins
79.31%
Make the rate comparable
Turn win rate into a useful sales signal
Define an opportunity
Use the same qualification threshold across reps, sources, and periods before comparing results.
Compare like with like
Segment by deal size, product, market, source, and sales motion so a blended rate does not hide the real pattern.
Pair rate with context
Review sales-cycle length, pipeline coverage, stage conversion, and loss reasons before changing targets or process.
Sales win rate calculator FAQs
How do you calculate sales win rate?
Divide closed-won opportunities by all closed opportunities, then multiply by 100. The denominator is won plus lost deals from the same cohort.
Should open opportunities count in win rate?
No. Open opportunities have not reached a final outcome, so they should not enter the current win-rate denominator. Track them separately for scenario planning.
What is a good sales win rate?
There is no universal good rate. Compare consistent opportunity definitions across your own segments, deal sizes, sources, products, and sales motions.
How many wins do I need to reach my target win rate?
The calculator solves for the smallest whole number of consecutive additional wins that makes total wins divided by total closed deals meet or exceed the target.
Can a win rate return to exactly 100% after a loss?
No. Once a closed loss exists, additional wins can move the historical rate closer to 100%, but no finite number can make the ratio exactly 100%.
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