Current rate
12%
4 SQLs per day in this period.
Free B2B funnel tool
Free MQL to SQL Conversion Rate Calculator
An MQL-to-SQL conversion-rate calculator measures the share of marketing-qualified leads that become sales-qualified leads. Use it to calculate your current rate, expose the funnel gap, and plan the MQL volume needed for an SQL goal.
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Funnel inputs
Measure the MQL-to-SQL handoff
Formula
SQLs ÷ MQLs × 100
Keep qualification definitions and the measurement window consistent when comparing periods.
Live result
12% MQL-to-SQL conversion
Healthy directional signal
120 converted · 880 not yet converted
The funnel shows a useful planning signal; compare the result with your own historical cohorts and lead sources.
Remaining SQL gap
60
66.67% of the SQL target reached.
Required MQL volume
1,200
At a 15% target conversion rate.
Additional MQLs needed
200
33.33 MQLs per day currently.
Target scenario
150 projected SQLs from current MQL volume
This applies your target conversion rate to the current MQL count; it is a planning projection, not a forecast guarantee.
Target rate
15%
Use the metric well
Turn one conversion rate into a better funnel conversation
Lock the definitions
Write down what qualifies an MQL and what sales must verify for an SQL. Rate changes are hard to trust when definitions drift.
Segment before judging
Break conversion down by source, audience, campaign, product, and cohort. A blended rate can hide the strongest and weakest paths.
Diagnose the handoff
Pair the rate with routing time, contact attempts, rejection reasons, and pipeline outcomes to find the actual constraint.
The calculator's benchmark labels are directional planning signals only. Your product, market, qualification model, sales motion, and lead-source mix determine the most useful internal target.
MQL-to-SQL conversion calculator FAQs
What is an MQL-to-SQL conversion rate?
MQL-to-SQL conversion rate is the percentage of marketing-qualified leads that become sales-qualified leads during the same measurement period.
How do you calculate MQL-to-SQL conversion rate?
Divide the number of sales-qualified leads by the number of marketing-qualified leads, then multiply by 100. For example, 120 SQLs from 1,000 MQLs is a 12% conversion rate.
What is a good MQL-to-SQL conversion rate?
There is no universal good rate. Compare consistent MQL and SQL definitions across your own historical cohorts, sources, products, and sales motions before using an external benchmark.
How many MQLs do I need to hit an SQL target?
Divide the target number of SQLs by the target conversion rate as a decimal. A goal of 180 SQLs at a 15% conversion rate requires 1,200 MQLs.
How can I improve MQL-to-SQL conversion?
Align qualification criteria, route leads quickly, match nurture to buying intent, capture rejection reasons, and compare conversion by source rather than relying only on the blended rate.
Nurture the right leads at the right moment.
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