Score fit separately
Fit keeps the model grounded in the buyers and accounts your product can actually serve.
Free lead qualification tool
Free Lead Scoring Template Generator
A lead scoring template turns fit, intent, engagement, and disqualification signals into a consistent priority score. Use this generator to create a practical model for routing sales-ready prospects, nurture leads, and low-fit contacts.
FitIntentEngagementThresholdsRouting
Score preview
Fit
Founder or CEO at 11-50 employee AI SaaS
Intent
This month, budget mentioned
Engagement
Pricing visits plus lifecycle email clicks
Routing
Sales-ready follow-up
Lead scoring inputs
Tune fit, intent, behavior, and negative signals.
Generated lead scoring model
Score, threshold, routing, and copy-ready scoring criteria.
Score
100/100
Grade
A
Fit
40
Intent
30
Sales-ready lead
Route to sales or founder follow-up within one business day.
Send a direct note about how lifecycle email automation helps AI SaaS founders with an onboarding gap reach the stated goal.
Fit
Company size fit
+20
11-50 employees is scored against the best-fit market for lifecycle email automation.
Role authority
+20
Founder or CEO indicates how directly the lead can evaluate or sponsor the purchase.
Intent
Buying timeline
+18
This month shows purchase urgency for AI SaaS founders with an onboarding gap.
Budget signal
+12
The lead mentioned budget or willingness to pay.
Competitor or replacement signal
0
No competitor or replacement signal yet.
Engagement
Engagement depth
+22
High recent engagement across site, product, or lifecycle emails.
Pricing page visits
+8
2 pricing visits captured, capped at 16 points.
Email clicks
+9
3 lifecycle email clicks captured, capped at 12 points.
Key action completed
+10
The lead completed a meaningful activation or evaluation action.
Negative
Student or personal email
0
No personal-email penalty applied.
Missing business need
0
A business need is present or still being qualified.
Thresholds
A: 80-100
Sales-ready. Alert the owner and personalize follow-up.
B: 60-79
Marketing-qualified. Continue conversion nurture and qualify one gap.
C: 40-59
Nurture. Educate before asking for a meeting or trial conversion.
D: 0-39
Low priority. Suppress sales alerts until stronger fit or intent appears.
Let behavior change priority
Pricing visits, email clicks, and key product actions should move the score when a lead becomes active.
Use thresholds for routing
A good template does not just produce a number. It tells the team what to do next.
Lead scoring template FAQs
What is a lead scoring template?
A lead scoring template is a repeatable model that assigns points to fit, intent, engagement, and negative signals so teams can prioritize prospects consistently.
What should be included in a lead scoring model?
A practical model includes ICP fit, role authority, company size, buying timeline, product engagement, pricing interest, email engagement, disqualifiers, and action thresholds.
What score makes a lead sales-ready?
Many teams treat leads above 80 out of 100 as sales-ready, but the exact threshold should be adjusted after comparing scores against qualified opportunities.
How often should lead scores be updated?
Lead scores should update whenever important fit or behavior data changes, especially after pricing visits, product activation, email clicks, form submissions, or inactivity.
Turn lead scores into lifecycle journeys.
DripAgent helps AI-built SaaS teams convert lead behavior into review-ready onboarding, activation, conversion, retention, and reactivation email sequences.