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Free Giving Tuesday Campaign Planner

A Giving Tuesday campaign planner turns your fundraising goal into a dated schedule of emails and social posts, from the save-the-date to the thank-you. Giving Tuesday 2026 is Tuesday, December 1, the Tuesday after US Thanksgiving.

Giving Tuesday 2026

Tuesday, December 1, 2026

27 days to go.

Your campaign

Goal math

Raise from donors
$10,000
Gifts needed at $100
100
Share covered by match
0%

Assumes the match is fully unlocked by donor gifts. Plan for more asks than gifts: not everyone who opens an email gives.

Your 9-touch email and social schedule

  1. Email: Save the date

    · 21 days before

  2. Social: Announce your goal

    · 14 days before

  3. Email: Share an impact story

    · 7 days before

  4. Email: Tomorrow reminder

    · 1 day before

  5. Email: Launch morning

    · Giving Tuesday

  6. Social: Midday progress update

    · Giving Tuesday

  7. Email: Last hours push

    · Giving Tuesday

  8. Email: Thank you and results

    · 1 day after

  9. Email: Year-end follow-up

    · 28 days after

How to plan your Giving Tuesday campaign

  1. 1. Enter your campaign

    Add your organization, what gifts fund, your goal, your average gift, and any matching gift.

  2. 2. Check the goal math

    See how much you need from donors after the match and how many gifts that takes.

  3. 3. Edit and schedule

    Edit each email and post, copy them into your tools, and download the .ics file to put every send on your calendar.

Giving Tuesday FAQs

When is Giving Tuesday 2026?

Giving Tuesday 2026 is Tuesday, December 1, 2026. It always falls on the Tuesday after US Thanksgiving, so in 2027 it is Tuesday, November 30.

What is Giving Tuesday?

Giving Tuesday is a global day of generosity held each year on the Tuesday after Thanksgiving. It started in 2012 and is now a major fundraising day for nonprofits around the world.

How many emails should a nonprofit send for Giving Tuesday?

Many nonprofits send five to seven emails: a save-the-date, a match or impact story, a reminder the day before, two or three on the day itself, and a thank-you. This planner schedules seven emails plus two social posts.

How do I calculate how many donors I need?

Subtract any matching gift from your goal, then divide what is left by your expected average gift and round up. A $10,000 goal with a $2,500 match and a $100 average gift needs 75 gifts.

When should I start planning my Giving Tuesday campaign?

Start at least three weeks ahead so the save-the-date can go out 21 days before. Secure any matching gift first, because a match gives donors a clear reason to give on the day.

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