Keep opt-out links visible
Recipients should not have to search for unsubscribe or preference controls. Put both links in the footer every time.
Free marketing email tool
Free Email Footer Generator
An email footer generator creates reusable footer copy and HTML from your company name, postal address, unsubscribe links, support email, social links, and compliance region. Use it to make marketing email footers easier to review, reuse, and paste into your email platform.
Unsubscribe copyHTML footerPreference linksCompliance checklist
Footer essentials
01
Sender identity and physical address
02
One-click unsubscribe and preferences
03
Privacy policy and support path
04
Plain text plus HTML output
Generated email footer
Copy-ready plain text and HTML for lifecycle campaigns.
Plain text
DripAgent
123 Lifecycle Ave, Austin, TX 78701
DripAgent sends this email to customers, trial users, or subscribers. You are receiving it because you opted in, created an account, or requested product updates.
Questions? Email support@dripagentai.com.
Unsubscribe: {{unsubscribe_url}}
Manage preferences: {{preferences_url}}
Privacy policy: https://www.dripagentai.com/privacyHTML
<footer style="font-family:Arial,sans-serif;font-size:12px;line-height:1.6;color:#475569;border-top:1px solid #e2e8f0;padding-top:18px;margin-top:24px;">
<p style="margin:0;color:#334155;font-weight:700;">DripAgent</p>
<p style="margin:4px 0 0;color:#64748b;">123 Lifecycle Ave, Austin, TX 78701</p>
<p style="margin:8px 0 0;color:#64748b;">DripAgent sends this email to customers, trial users, or subscribers. You are receiving it because you opted in, created an account, or requested product updates.</p>
<p style="margin:8px 0 0;color:#64748b;">Questions? Email <a href="mailto:support@dripagentai.com" style="color:#0d9488;">support@dripagentai.com</a>.</p>
<p style="margin:10px 0 0;"><a href="{{unsubscribe_url}}" style="color:#0d9488;text-decoration:underline;">Unsubscribe</a> <span style="color:#94a3b8;">|</span> <a href="{{preferences_url}}" style="color:#0d9488;text-decoration:underline;">Manage preferences</a> <span style="color:#94a3b8;">|</span> <a href="https://www.dripagentai.com/privacy" style="color:#0d9488;text-decoration:underline;">Privacy policy</a></p>
</footer>Footer checklist
- Physical mailing address is visible.
- Unsubscribe link uses your email platform merge tag.
- Preferences link gives users an alternative to full unsubscribe.
- Support email or reply path is included.
- Sender identity and commercial email reason are clear.
Use platform merge tags
Replace the placeholder URLs with your ESP merge tags so unsubscribe and preference actions stay unique to each recipient.
Review the legal context
Compliance copy depends on message type, recipient region, consent source, and your sender policy. Treat this as a drafting aid.
Email footer FAQs
What is an email footer generator?
An email footer generator creates reusable footer copy and HTML from your company name, postal address, unsubscribe links, support email, social links, and compliance region.
What should a marketing email footer include?
A marketing email footer should include the sender identity, physical mailing address, unsubscribe link, preference center link, privacy policy, and a clear support or contact path.
Do all marketing emails need an unsubscribe link?
Most commercial email programs need a visible unsubscribe link or equivalent opt-out method. Exact requirements vary by region, message type, and consent source.
Can I use this footer in my email platform?
Yes. Copy the generated plain text and HTML into your email platform, then replace merge tags with the platform-specific unsubscribe and preference variables.
Make lifecycle email details easier to govern.
DripAgent helps AI-built SaaS teams map product and account events into onboarding, activation, retention, and transactional lifecycle email journeys.